Our History
Our journey from humble beginnings to industry recognition
The Beginning
Beefy Treats was started in 2011 with nothing more than a dream and an unshakeable desire to achieve that dream. Our founder, Joey Stofberg, had the most humble of beginnings where she would single-handedly package, distribute and promote our wonderful products to any willing listeners.
Growth & Expansion
Through persistence and continuous trial & error, we’ve developed our products to meet the needs of all our current and future clients.
Industry Recognition
As time went on, we acquired a loyal network of partners that we are proud to supply with our high-quality biltong and snacks. We are proud to be recognised as a high quality and a reliable vendor for biltong and snacks for a range of industries and consumers.
Expanding Our Reach
As we have been recognised by the people in our community, we have expanded our reach and brought the Western Cape into our sights to provide them with our great service and products.
Continuous development
On each passing day, we steadily improve ourselves and our product quality. This guarantees the creation of blissful eating experiences with all our products.
Our Mission & Values
“We strive to provide our consumers with the highest quality of healthy food snacks, while maintaining unmatched business principles and ethics to uphold the faith of our stakeholders.” - Joey Stofberg, Founder and Director of Beefy Treats
Excellence
We are committed to delivering exceptional quality in everything we do, exceeding expectations at every opportunity.
Integrity
We conduct our business with honesty, transparency, and ethical principles that earn the trust of our stakeholders.
development
We embrace innovation and forward-thinking to develop our products and address the needs of our consumers.
Sustainability
We are committed to environmentally responsible practices that ensure a better future for generations to come.
Our Experience
Although we are focused on reaching as many consumers as possible, we would be remiss not to mention our most frequent and loyal buyers from the following industries.
Schools
Corporate catering companies and Private Event Caterers
Staff canteens
Client Testimonials
What our clients say about working with us
Working with Your Business was a game-changer for our organization. Their team's expertise and commitment to excellence delivered results that exceeded our expectations in every way.
The level of professionalism and attention to detail demonstrated by Your Business is unmatched. They didn't just meet our requirements—they anticipated our needs and delivered solutions that transformed our business.
In an industry where reliability is paramount, Your Business has consistently proven to be a trusted partner we can count on. Their solutions have helped us achieve remarkable growth year after year.
Our Leadership Team
Meet the experts behind our success
Joey Stofberg
Founder and Director
With a vision for quality and innovation, Joey leads Beefy Treats with passion and dedication since founding the company in 2011.
Esmé Ungerer
Manager
Esmé oversees daily operations with exceptional attention to detail and commitment to maintaining our high quality standards.
Jonathan de Aguiar
Sales Administrator
Jonathan manages our client relationships and ensures seamless sales operations across all our distribution channels.
Let's Work Together
Are you ready to stock our products on your shelves, Find out more here.
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